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Relationship Marketing: Building A More Profitable Customer Base |
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Written by Dianne Fratscher
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There are many stepping stones to building a successful business, and one of the biggest lessons to learn is that trust equals profit. People who have grown to trust you will spend their money on your products and services. The one aspect that many business owners don’t utilize to their fullest capacity is on customer follow up – the nurturing of the relationship between business owner and customer.
Relationship Marketing is a marketing method that takes time to develop. Businesses consistently maintain two-way communication with their prospective, current and inactive customers in order to gain a deeper understanding of their needs while delivering personal and compelling marketing.
Several of the benefits of relationship marketing include:
1. Loyal customers will recommend your business to others, thus expanding your business for you.
2. Loyal customers are willing to try some of your new products, because they trust you.
3. Customers will be willing to pay more for your services/products if there are adjustments in pricing because they are loyal to you and trust your services/products.
4. Loyal customers will tell you about problems with your products/services enabling to improve your products/services.
5. The ultimate benefit will be an increase sales, market share and dominance.
Often, we are so focused on increasing our subscriber base, or bringing in new customers or clients that we sometimes forget about the people who have helped us get where we are today. With the increase in email marketing and its ease of use, many business owners simply feel that sending out a bulk email to all of their customers is doing the job for them. If an email blast to 2,000 subscribers brings your business an additional 10 sales, then you may want to look at options that will help you increase your response rate from .5%. There is definitely a place for email marketing in every business, but it’s important to remember that this is only one marketing avenue that can be used successfully.
Traditionally, it has been said that it costs five to seven times as much to acquire a new customer as it costs to get a current customer to buy from you again. In today's highly competitive Internet world, the figure is even higher.
One simple form of relationship marketing involves reaching out to your contacts on a personal level, using a media that will make people remember your business. Sending a birthday card that includes a personal message from you, or a ‘great meeting you’ card after meeting with a potential client will not only bring a smile to their face, they will remember that you went above and beyond with your thoughtfulness. Showing that you care will increase your customer loyalty and improve relationships.
Remembering to put a birthday card in the mail takes some organization, not to mention even remembering to stop by your local greeting card store to buy a card in the first place. This can take some time out of your busy day, and if you have a contact list of hundreds (or even thousands) of contacts, you may feel the task of writing out special occassion greetings will be too much. Mass mailings of the same message to your entire list would take weeks to prepare! The good news is that there is a solution that will save you not only time but energy and money as well.
Customized Greeting Cards and Postcards
You can customize your business cards with your own logo’s, photos, or designs. For a nominal fee, this amazing greeting card system will create and set-up your own custom card. With this, a business can choose between their own custom cards, or have the flexibility of using any of the cards already available in the massive card catalog.
Personalization
Set-up a campaign for your business in just minutes. You can even personalize each piece within a day of its scheduled time to go out. You can have custom greeting cards and postcards made for your business; this lets your customer recognize you. You can find information on creating your custom cards here.
Example: Let’s say you sell insurance. You decide that when someone buys a policy from you, you will send a pre-scheduled campaign of cards to your new customer. You will first send a Thank You Card, then a Birthday Card will be scheduled, A Holiday card will be scheduled and an Anniversary of Policy postcard will be scheduled that promotes new products that you offer. Our unique system will automatically do all of this for you, and will then print your card, stuff it in an envelope, put a 1st class stamp on it and we'll then mail it out for you. You can even have it printed in your own handwriting font!
In addition, you can look up a customer's name at any time, click on a card that is scheduled to go out, and customize your message to that customer at any time.
Put your relationship marketing on overdrive today. Send out a Free Greeting Card and try out our time saving system today!
http://www.GreetingCardSmiles.com
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