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Mailing Lists - Should I offer One? |
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Written by Angela Wenke
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A lot of people in the crafting and WAHM community have small boxes on their front page asking you to enter your email address to sign up for a newsletter or sales updates. These are wonderful ways to keep in touch with your customers on a personal basis. Your newsletter is your gateway to keep your customer coming back. Newsletters in my personal opinion are one of the hearts of any good online business.
If you think about it if you visited a great site, and maybe didnt purchase something that day but signed up for the newsletter to be informed of upcoming sales that is wonderful. With everyone's busy lives the truth is our customers often do not bookmark our sites, and if they did our bookmark may be lost in a sea of bookmarks on their computer and thus we are rarely visited, even though they may of loved your site.
A Well written and composed newsletter can do many things:- Remind your customer of your site and products
- Invite your customer to return back and see your new products
- A great way to introduce new products or offers
- Great way to advertise your sales or monthly specials going on
- Invite repeated sales from your existing clientale base
Newsletter can open a new world of repeat business, developing online relationships with your customers and help build a wonderful reputation for your business.
Tips on writing a great newsletter:
The key to writing a well composed and easy to read and navigate newsletter is also key. You want to avoid making your newsletters to long, you can briefly touch on a subject and put to read more please click here. This entices your customer to visit your website to read further information on your product or view photos. Keep your Newsletter straight to the point, what sales you are offering and new products you are working on, any new products you are adding etc.
Example:
We are so excited to anounce the launch of our new line of Candles this month. Our Candle line is called "Grungy Originals" and are handpoured and soy based to provide you with the best scented and highest quality candle available. We offer over 75 scents in so many varities we invite you to stop by and see our scents and candle designs new to our site. CLICK HERE TO READ MORE
See you are given your customer a teaser inviting them to stop by and see your photos of your products, why you are candles are diffrent from the competitors and unique. Never offer too much information in your newsletter, just enough to let them know of new things going on and also to entice them to stop on by!
FREE NEWSLETER SITES:
There are several FREE sites that offer you FREE mailing lists to add to your sites these are the ones we recommend from BEST to Average
- *Bravenet
- Topica
- Mailer 4 U
- List Power
- Fan Mass
- Your Mailing List Provider
- Notify Lists
- Smart Groups
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